Custom embroidery is an integral element of advertising and marketing. It’s cheap enough for every company, but elegant enough to be noticed in a sea of screen-printed products.
The visual aspect of embroidery can help an impression on your customers. It also helps to build an identity among your staff and provides your customers with an opportunity to appreciate your brand.
Discussed below are some reasons to choose custom embroidery for your business clothing.
Build Loyalty For the Company
If you want employees to wear apparel that features your company’s logo it’s a simple way to bring people together. Offer polo shirts, capes for baseball, and t-shirts for employees to wear for personal use. This will allow employees to feel more connected even when they’re not in the workplace.
New employees can receive an embroidered t-shirt or an embroidered hoodie for a Christmas celebration present. Since embroidery conveys a sense of high-end quality and professionalism, employees will be enticed to wear their corporate hoodies for running around. Plus, the elegant appearance of embroidery will reflect well of your company.
Can Become Team Uniforms
In the spirit of sports, what could be the most unique thing that your softball team from your company could do to rise above the average insurance team at the major event this weekend?
Top-quality T-shirts, jerseys as well as gym bags, sports jackets, or hats that are personalized and innovative embroidery will help your team appear polished and ready to take on any other team. Your company should take pleasure in the team they are with and work their best.
Free Advertising
A uniform that has personalized embroidery functions as an actual billboard. If your employees were wearing clothing or other items from the brand, it could be a bold statement and boost brand recognition without the use of word-of-mouth. Customized embroidery logos can be an effective conversation starter since your employees will wear them at exhibitions, conferences, and branding events or at casual events too. Not only shirts but other casual clothes like caps, jackets, hoodies and more. that employees wear for group events, corporate group gaming, or on office trips. People who pass by will instantly recognize the company that you are employed with or an employee of. Additionally, instead of employees wearing plain colored T-shirts or plain shirts to work, think of the impact a custom-embroidered logo could make at the top of your shirt T-shirt or in the back. The promotion through these corporate clothes featuring embroidered logos is cheap and allows the brand to be noticed by its graphic art. Customized embroidery logos make an impression that is memorable to everyone who sees it.
Symbolizes Professionalism
When employees dress similarly and wear the same clothes, they are likely to build a sense of cohesion and loyalty to the company. As a result, uniforms can boost overall productivity. The most important thing is that uniforms help create an atmosphere of professionalism in the workplace, while also preserving the image of a brand that is desired by businesses. People will also pay more attention to you in the event that they know you’re representing a specific company.
Offers Durability
The T-shirt or shirt with embroidery may last longer than regular ones. The threads used to create embroidery are able of enduring stress, and wear and tear and will not let the fabric get fading that fast. Your business clothes can be around for a while longer with the aid of embroidery designs.
Tips For Custom Embroidery
While custom embroidery is quite beneficial for a business, one should these points in mind to avoid any mistakes and to make it look better:
Choice of Fabric
Particular fabrics can be better suited for embroidery over other fabrics. Materials that are more durable like cotton canvas, denim, and other blended materials work best. Fabrics that are more delicate or sheer aren’t ideal since the process of embroidering could cause damage to the fabric.
Use simple design
Sometimes, the complexity of designs can affect the overall look and feel of the printed image. This is due to stitching leading to a more thick line than the ink. This can cause designs to become convoluted and unreadable. There are many brands that have employed embossed logos. These logos have gained popularity over the past couple of decades.
The reason is their simple designs communicate more information in a smaller amount and provide the appearance of a standout t-shirt.
Choice of Colors
Repetition of color changes in the design could cause the thread to break in the process of embroidery. When creating designs, make sure to keep from changing the weight of the line in each of the colors. This is the goal we aim to avoid when converting designs into stitch format.
Use a Simple Logo
Businesses should prefer to make an uncomplicated logo. Since embroidery is made of thread, the image is likely to require less detail than we would be able to create by using DTG printing, as well as screen printing. Logo lines are drawn by using thread, which is thicker, and therefore, simple designs are better reproduced using embroidery. Additionally, the solid colors work better in embroidery than gradients. It’s difficult to create the look of a gradient using thread, and the result can appear messy, instead of the clean, polished, and professional appearance.
Proper Position of Embroidery
The location of your embroidery is crucial for the work to be effective. The placement of a brand’s name in the middle of your chest is not a good idea however a smaller image on your left side of the chest is a good idea and makes a cool impression. There could be other places like sleeves or the sweatshirt’s hood that you can put embroidery on.
Right Amount of Details
If you are embroidering on fabric with an underlying pile or a heavy texture (eg. Polar fleeces, towels, etc.) thin lines often sink in the pile of fabric or create a texture. When sewing on caps elaborate outlining can be not successful as the register can be lost mid-way through the design.